Digital Digging

6 ways to motivate your consumers to buy

Consumer motivation By definition, motivation is the reason we act and behave in a certain way. We all have needs and wants, and it’s the desire to fulfil these needs…

Oakley Morgan April 1, 2024

beauty branding digital

Creative inspiration: Dove ‘Real Beauty’

How Dove became a Feel-Good Brand Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer inadequacy and celebrity culture to…

Oakley Morgan March 17, 2024

branding digital health-treatments

Email Marketing Still King – More People Still Use Email

We have written at length about the rise of social media as an effective marketing channel but it is worth stepping back from the buzz and ensuring that we do…

Oakley Morgan March 16, 2024

branding digital health-treatments

Email still popular among social network users

We’ve spoken extensively in all our blog and resource articles about the exponential growth of social networks. Social networks are here to stay and the potential to use these channels…

Oakley Morgan February 21, 2024

branding digital health-treatments

Display URLs: Google Strives To Give Users What They Want

As Google continues to make incremental changes to their global brand and product, it seems we are coming across new and interesting changes in the world of SEO. Google has…

Oakley Morgan February 11, 2024

branding digital

Content Marketing More Important than Ever

Barely a week goes by in the world of SEO without some kind of report into how the industry is fairing or which of the various methods of optimization practitioners…

Oakley Morgan February 2, 2024

branding digital health-treatments

Domino’s Pizza – Case Study of Social Media Success

Beating The Recession Domino’s Pizza is a case study that most people happy will envy. Domino’s are currently recession successes, people turn to takeaway rather than eating out and financial…

Oakley Morgan January 30, 2024

branding digital

You are what you eat

You cannot outrun a bad diet. Doctors say physical activity is not the way to tackle obesity. Consuming excess sugar and carbohydrates is a bigger problem than lack of exercise,…

Oakley Morgan January 11, 2022

branding digital

Unmasking the UX Designer

UX design for the web The world of advertising and product marketing and has changed dramatically since the dawn of the digital age, so what would Don Draper make of…

Oakley Morgan December 4, 2020

branding digital

Email marketing tips.

If you think email marketing is dead, it may be that you’re just not shooting straight. Try putting these tips into practice. The days of blasting your company information at…

Oakley Morgan November 21, 2019