digital

Quite simply, if your brand has any sort of digital presence, it is crucial that it’s well-optimised for mobile devices. Earlier this year, consultancy firm Deloitte released its 2014 Media…

Gossip is big business. Although some of us will be less than keen to admit it, we all love a bit of a gossip. Regardless of whether it is about…

Vancouver-based start-up HootSuite, the social media management system for brand management has announced a new feature called HootSuite Conversations which lets you chat to anyone that you want – both…

A few weeks ago, I wrote a post on this blog about Bing’s latest ingenious marketing campaign, ‘Bing It On,’ in which Microsoft asked people to partake in what was…

When Facebook decided to float on the stock market in May, it was heralded as the most anticipated stock offering since Silicon Valley; however, things have not quite gone according…

They say that a picture says a thousand words; I don’t know how true that is, but it seems as though a picture may well say more than 140 characters.…