What is multi-channel marketing
Don’t put all your eggs in one basket. Technology has transformed the face of marketing. Modern consumers use various devices, from desktops, laptops and tablets to e-readers and smartphones at…
Great gifts galore
Great gifts galore Are you not sure what to get a loved one, work colleague, or friend this Christmas? Well, we have put together a list of feel-good festive gift…
Bring your brand to life with these 10 tips
The power of the brand I’m a big believer in the power of the brand. It’s part of our philosophy and underpins everything we do at Digital Digging. Your brand…
How do you make your brand tone of voice talk the talk?
Mind your tone In the 90s, pop songstress Oskar Collier belted out that actions speak louder than words, and often, they do. We all understand that your customer service needs…
Harness the power of passion
The Summer of Fandom This Summer has been a winner for sports fans. Our streets have been packed with symptoms of ‘fandom’ — from cheers ringing out at local pubs…
What does ‘Brexit’ mean for branding?
Beating Brexit blues through branding Apparently, Brexit means Brexit, but what does that actually mean? And more importantly, what does that mean for people in Britain? So far it’s meant…
Why do consumer brands fail to communicate?
Shake the bad brand habits. Communication is the backbone of every good relationship. How your brand communicates to the world says everything about your brand purpose and your beliefs. Yet…
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Does Google Favour Big Brands?
SEO professionals are still avidly discussing big brand Interflora’s 11-day Google ban. The ease at which Interflora managed to reinstate itself in the rankings seems to be the main topic of…
6 ways to motivate your consumers to buy
Consumer motivation By definition, motivation is the reason we act and behave in a certain way. We all have needs and wants, and it’s the desire to fulfil these needs…
Creative inspiration: Dove ‘Real Beauty’
How Dove became a Feel-Good Brand Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer inadequacy and celebrity culture to…