Why do consumer brands fail to communicate?
Shake the bad brand habits. Communication is the backbone of every good relationship. How your brand communicates to the world says everything about your brand purpose and your beliefs. Yet…
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Forget About SEO: Ex-Google Employee
Upon doing my regular travels around the usual SEO news sites this week I came across an interesting interview published by Australian search marketer James Norquay, in which he spoke…
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Facebook Introduces ‘Want’ Button
The Facebook ‘Like’ button is now part of popular culture and is the easiest way for us to show our approval of a friend who has dumped their partner or…
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Keeping Your SEO Up To Date
Five months after its release, Google’s Penguin update is still the major topic of discussion in the SEO industry. Google’s mission to create a “better experience” for the search user…
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SEO – Learning from Wikipedia
If you are searching for something on the internet – regardless of what it is – you can almost guarantee that the first page of returned search results will feature…
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Bing and Google to Blame for Malware Spreading Search Results
Blackhat SEO has been the dark side of search engine optimisation for many years and using unethical techniques to direct unsuspecting search users towards malicious websites is a problem that…