Harness the power of passion
The Summer of Fandom This Summer has been a winner for sports fans. Our streets have been packed with symptoms of ‘fandom’ — from cheers ringing out at local pubs…
What does ‘Brexit’ mean for branding?
Beating Brexit blues through branding Apparently, Brexit means Brexit, but what does that actually mean? And more importantly, what does that mean for people in Britain? So far it’s meant…
Why do consumer brands fail to communicate?
Shake the bad brand habits. Communication is the backbone of every good relationship. How your brand communicates to the world says everything about your brand purpose and your beliefs. Yet…
Posted inbranding digital health-treatments
Does Google Favour Big Brands?
SEO professionals are still avidly discussing big brand Interflora’s 11-day Google ban. The ease at which Interflora managed to reinstate itself in the rankings seems to be the main topic of…
6 ways to motivate your consumers to buy
Consumer motivation By definition, motivation is the reason we act and behave in a certain way. We all have needs and wants, and it’s the desire to fulfil these needs…
Creative inspiration: Dove ‘Real Beauty’
How Dove became a Feel-Good Brand Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer inadequacy and celebrity culture to…
Posted inbranding digital health-treatments
Email Marketing Still King – More People Still Use Email
We have written at length about the rise of social media as an effective marketing channel but it is worth stepping back from the buzz and ensuring that we do…
Posted inbranding digital health-treatments
Email still popular among social network users
We’ve spoken extensively in all our blog and resource articles about the exponential growth of social networks. Social networks are here to stay and the potential to use these channels…
Posted inbranding digital health-treatments
Display URLs: Google Strives To Give Users What They Want
As Google continues to make incremental changes to their global brand and product, it seems we are coming across new and interesting changes in the world of SEO. Google has…
Content Marketing More Important than Ever
Barely a week goes by in the world of SEO without some kind of report into how the industry is fairing or which of the various methods of optimization practitioners…