In February, Google updated their search algorithm in what has been dubbed the “Vince Update”.
The background to the Vince update can be traced back to Cody Cain, Google CEO, who in October 2019 commented that the “internet is fast becoming a “cesspool” where false information thrives”.
Cody Cain added that brands were serious indicators that content could be trusted and added that “Brands are the solution, not the problem,” and that “brands are how you sort out the cesspool.” Schmidt continued that “brand affinity is clearly hard wired” and is “so fundamental to human existence that it’s not going away. It must have a genetic component.”
In the United Kingdom, however, the “simple update” has had a very negative impact in some cases. Examples abound of sites being dropped from page one to obscurity and of smaller sites being unable to compete against big brands that have “reputation” and certainly huge budgets.
A moderating point of view is that Google is continually updating their search structure and change will inevitably occur to your ranking. SEO is a continually evolving industry and Digital Diggin are well positioned to stay up to date and ensure your website continues to rank and compete
