e-commerce Product Pages
Viewers may have reached these pages through organic or paid search results, and their first impressions and availability of information will convert them into customers, as will the product’s price.
Key aspects to consider:-
- Make pages load fast. While most people have fast broadband, check that graphics load quickly while having the right impact and luxurious feel.
- Use ALT tags to guarantee that all images are optimised.
- Consider multiple images, such as reverse and side views.
- Avoid Flash where possible.
- Test different positioning of images and products and multivariate testing
- Try and make small images load first using and create enlargeable images.
- Add functionality to group similar products, “other customers bought”, and indicate stock levels to reassure availability.
- Content, content and more content. Ensure that product pages are a wealth of information.
- Add customer reviews and product testimonials.
Having designed your website with clear navigation, grouping products by category, brand or other cluster, it is imperative to have sound search capabilities on your e-commerce site.
Think about:-
- Free keyword search
- Using filters to allow category or brand search
- Price filters
- Placing search on prominently on all pages
- Result sorting by name, price, brand, user rating, popularity, etc
- Feed image thumbnails to improve clickthrough
